1) MAILING LIST MISUSE
Sending emails to their mailing list only or mainly when they want to sell something or get people to a gig or other event.
Here’s the bottom line on this – and I can’t stress this enough – your email list is your most valuable asset. It’s long been observed that the size of your mailing list and the number of mailings to it majorly determines your income.
What too many don’t know is that in the current marketplace the nurturing of the list is now the key factor that realizes that income. And that doing 1) above badly misuses and dramatically weakens the potential value of that list.
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